While Milan will be the stage for Alessandro Sartori’s official debut as artistic director of the Ermenegildo Zegna Group, his Z Zegna collection will be unveiled in Florence with an installation during Pitti Uomo, Jan. 10 to 12. This will mark a return to Pitti Uomo for the Italian men’s wear powerhouse after a three year absence. It is also a return for Sartori, who was at the creative helm of Z Zegna for eight years until 2011. Z Zegna was launched in 2003.
Chief executive officer Gildo Zegna said participating at Pitti Uomo was part of the group’s growth strategies. “Alessandro Sartori embraced the opportunity to present our new vision with great enthusiasm,” said Zegna. “He developed a very innovative, forward looking collection that perfectly matches this season’s theme of ‘Fashion meets Activewear.’ At Pitti, one of the most prestigious global events for textile innovation and style, our [natural high- performance fabric] Techmerino project finds its perfect home.”