LAS VEGAS — Yes, orders were filled and buyers discovered new lines across the nearly 20 recently ended trade shows in town this week. But there remains an overarching air of uncertainty as the industry and trade show model evolves to address a strong focus on going direct at both the trade show and vendor level.
UBM Fashion, which oversees 13 different shows in Vegas ranging from WWDMagic to FN Platform, is exploring ways of adjusting the traditional trade show model in a bid to reach the end consumer. Kelly Helfman, vice president of the WWDMagic, Project Womens and Fame shows, pointed to Intermezzo Collections’ New York vintage marketplace for consumers that proved successful in testing said types of programming and added they’re looking to do more of that as it continues to gain importance.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.