By  on November 13, 2017

Chloé Mendel has grown up around fur — mink, sable, Persian lamb. Her father is Gilles Mendel of J. Mendel, the designer ready-to-wear collection that he spun out of his family’s fur atelier, founded in St. Petersburg, Russia, in the 1870s. It’s no surprise then that Chloé has decided to go into the family trade, though her medium may come as a shock. Her new collection, called Maison Atia, is made entirely of fakes.

Mendel’s decision to design using exclusively faux fabrics sourced from Italy and France and produced in New York is no political, anti-fur statement. “Not at all,” she said  during a preview of the collection with her business partner Gustave Maisonrouge in Maison Atia’s garment center studio. “It’s basically me celebrating my heritage in a way I can do well. I wanted to make something that was fun and that was more accessible and inclusive to everyone. I really felt like I could transform fake fur into an elevated product.”

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