@LadyGaga has landed a new, very fashionable, gig — as the face of @MaisonValentino’s upcoming perfume.
“Lady Gaga means freedom, self-consciousness, pure heart,” creative director Pierpaolo Piccioli said in a statement. “Her participation in this campaign elevates the symbolic power of the project to the highest level.
The fragrance, named Voce Viva, is out in September and is meant to celebrate one’s own voice, life, self and style. It is a perfume for everyone — no specific gender — according to Garance Delaye, Valentino Beauty global brand president, who said Piccioli “doesn’t talk about women or men, he talks about individuals.”
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Report: Jennifer Weil
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