Short Suits Are the Coolest Spring 2020 Fashion Trend – WWD

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Across the contemporary market, brands are tapping into a cool factor to entice younger customers to dress up, namely through short suits with a modern and edgy attitude.

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After two decades, Hussein Chalayan's Fall 2000 'After Words' transformative show blurring the lines between fashion and furniture still resonates with the human condition and its relationship with worldly possessions. ⁣ ⁣ A woman enters a white room, advances slowly toward a round wooden coffee table, removes its central part and steps into the mahogany piece of furniture, before pulling it up and fixing it to her waist. She then walks around wearing the morphed, telescopic table skirt, to loud clapping and cheers from the audience in front of her.⁣ ⁣ What might sound like a magic trick was instead the finale of a fashion show that still resonates today. When Hussein Chalayan presented his fall 2000 "After Words" collection, he added a new page to the big book of fashion — under the chapter of transformative creations, which he has always had a penchant for and which further sealed his reputation as a conceptual and erudite designer.⁣ ⁣ Chalayan's intention wasn't to simply make a theatrical flourish but to investigate the concept of displacement, since the show was inspired by war refugees forced to leave their homes and carry their personal possessions with them.⁣ ⁣ At the link in bio, the London-based designer reflects on that iconic fashion moment and explains why digital shows can't replace live events.⁣ ⁣ Report: @sandrasalibian 📸: @giovanni_giannoni_photo
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@Ferragamo invited WWD behind the scenes of its spring 2021 ad campaign in Milan. ⁣⁣ ⁣⁣ The fashion house strengthened its partnership with Italian director Luca Guadagnino to conceive the ad campaign for its spring 2021 collection, which will be unveiled on Sept. 26 with a physical coed fashion show staged at the city's Rotonda della Besana location.⁣⁣ ⁣⁣ The campaign will add to Guadagnino's feature-length documentary on the company's founder Salvatore Ferragamo that will be presented in the Out of Competition section during the Venice Film Festival, which runs Sept. 2 to 12.⁣⁣ ⁣⁣ "In this peculiar time that we're in, where you can't really do things in the same way as before, I'm very keen to move Ferragamo forward, take this very negative moment we're in and turn it into a positive. I'm trying to somehow embrace our past, which is of course the fact that our founder was so engaged with filmmaking, but take that concept for now," said the label's creative director Paul Andrew,⁣⁣ ⁣⁣ Without giving too many details away, Andrew promised the collection will offer "an incredible embrace of color" and unusual tonal combinations, which will evoke one of the core codes of the Ferragamo fashion DNA and will be enhanced by Guadagnino's signature use of light. ⁣ ⁣ Still, a black leather dress also made an appearance during the shoot, donned by Mariacarla Boscono. ⁣⁣ ⁣⁣ Tap the link in bio for more. ⁣⁣ ⁣⁣ Report: @sandrasalibian
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In a sign of hope for the industry and the country, Italy's governing fashion body Camera Nazionale della Moda Italiana has released a calendar for the upcoming Milan Fashion Week. ⁣ ⁣ Slated to run Sept. 22 to 28, the showcase will blend digital events with a slew of physical shows. There will be 28 physical shows out of more than 50 events.⁣ ⁣ Tap the link in bio for more. ⁣ ⁣ Report: @martinocarrera

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