Mario Testino shot Dakota Johnson, Irina Shayk, Ana Ivanovic and Ella Mills for the Italian brand’s #INSIDEANDOUT marketing initiative.
Multifunctional innerwear was the prevailing trend at the Curve New York trade show.
The actress has teamed up with entrepreneur Renata Black on EBY, which will donate a portion of its sales to underprivileged women.
The Paris lingerie and beachwear show saw its first uptick in visitor numbers since 2011.
The first iteration was created by stitching two upside down jock straps together.
The brand is betting big on the outdoors category.