L Brands, parent of Victoria’s Secret, joins a growing list of fashion companies looking to address deforestation and human rights abuses in their supply chains.
Brodeur is an e-commerce veteran whose worked at companies including GoDaddy, Marketwired and Maria Shireen.
The veteran French lingerie brand, winner of SIL’s Designer of the Year award for 2017, will introduce a new brand image in 2017 and is looking to communicate more with consumers, expand online and grow its store footprint.
The online company, which sells bras and underwear, recently launched a separate boutique on its shop aimed at independent brands.
Natalia Martorell, who served as senior vice president of merchandising at Marc by Marc Jacobs, has teamed with Lisa Mullan to create a line of women’s underwear.
Lawrence, who has modeled as an Aerie Real Role Model since 2014, is deepening her relationship with the brand.
The nonprofit intimate apparel organization will recognize Aerie, Under Armour, Norman Collier, Cupid Foundations and Tianhai Lace Company.
Andy Spade, who cofounded the loungewear line in 2013, believes underwear will be its largest category.