Called Thinx (Btwn), the line aims to alleviate anxiety around first periods.
Innerwear brands are presenting simple, comfortable pieces that still have a fashion factor.
Myla is ready to compete with Agent Provocateur, La Perla and provide newness in the luxury lingerie market.
Thistle & Spire is a women’s lingerie brand Chen founded with a college friend, Maggie Bacon.
These changes will also affect the Femmy Gala date.
Hitting the stores in August, the 20-item range will include bralettes, pajamas, slip-dresses, eye masks and kimonos, among others.
Normalizing imperfect bodies in intimate apparel marketing has had a big influence on brands, models and agencies, but consumers believe it’s not enough.
Clark and Luka Sabbat have partnered with Related Garments on a line of underwear dedicated to Haiti.
The German swim and innerwear brand is attempting to target the U.S. market with this campaign.