Intimates

Shefit

Intimates

Sports Bra Brand Shefit Thrives During Pandemic With D-to-C Model

Sales at the business, which counts former Oscar de la Renta ceo Jeffry Aronsson as a shareholder and adviser, grew 250 percent from March to April.

clock May 27, 2020Kellie Ell

Victoria's Secret store

Intimates

Victoria’s Secret Ramps Up Spin-off, Store Closure Plans

The company will begin by closing about 250 stores this year. But execs say there will likely be more next year and beyond.

clock May 21, 2020Kellie Ell

Victoria's Secret interior store

Intimates

Victoria’s Secret Parent Company Posts $296 Million Loss

The retailer expects to close about 250 stores in North America this year.

clock May 20, 2020Kellie Ell

Victoria's Secret store

Intimates

Victoria’s Secret Staying Single; Wexner Retires

The lingerie business, owned by L Brands, isn’t seeking out a new buyer at present. Meanwhile, the c-suite shuffle continues.

clock May 14, 2020Kellie Ell

Victoria's Secret Fashion Show 2018

Intimates

Victoria’s Secret Going It Alone

Parent company L Brands calls it quits with private equity firm Sycamore Partners and plots its next move.

clock May 5, 2020Kellie Ell

Victoria's Secret Fashion Show 2018

Intimates

Victoria’s Secret Deal Canceled

Bath & Body Works will become a stand-alone firm while the lingerie business goes private and mixes up its c-suite.

clock May 4, 2020Kellie Ell

Wolford

Intimates

Wolford Marks 70th Anniversary, New CCO Discusses Revamp

The coronavirus pandemic is not stopping the evolution of the company, which is also producing protective masks.

clock April 27, 2020Luisa Zargani

sustainable intimates lingerie

Intimates

Who Has the Cleanest Underwear?

Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be confusing. Here’s a roundup of how some innerwear brands are trying to save the planet.

clock April 22, 2020Kellie Ell

shapewear

Intimates

The Future of Shapewear Might Be a Stretch

Demand declines as consumers continue to hunker down at home and events are canceled.

clock April 20, 2020Kellie Ell

Swiss hosiery brand Fogal

Intimates

Swiss Hosiery Brand Fogal Is Keeping Up With the Times

The hosiery brand, which will celebrate its centenary in 2021, is being relaunched under new leadership and creative direction.

clock March 10, 2020Fleur Burlet

AerieReal role models, from left, Hari Nef, Beanie Feldstein, Lana Condor and Aly Raisman, at the AerieReal Summit in New York.

Intimates

AerieReal Summit Sells Out Despite Coronavirus Fears

More than 300 people, including 12 of the 13 AerieReal role models, made an appearance in New York City for International Women’s Day.

clock March 9, 2020Kellie Ell

Aerie Swimwear

Intimates

Aerie Aims to Be $3 Billion Brand

Nearly at its $1 billion goal, the intimates’ global brand president Jennifer Foyle sets her sights even higher.

clock March 5, 2020Kellie Ell

MINDD Bra

Intimates

EXCLUSIVE: Former Victoria’s Secret, Lululemon Exec Creates MINDD Bras

The collection is for D+ consumers.

clock February 19, 2020Kellie Ell

Femmy Awards

Intimates

Femmy Awards Honor Excellence in Intimates Apparel Industry

This year’s gala included dinner, dancing and a surprise appearance by Cyndi Lauper at Manhattan’s Cipriani 42.

clock February 6, 2020Kellie Ell

CUUP lingerie

Intimates

Lingerie Start-up Cuup Receives $11 Million in Funding

The brand’s video conference fittings are helping to secure repeat customers.

clock February 4, 2020Kellie Ell

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