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Latest in Intimates

Curve Show Heads to Miami With Paraiso Swim Week

Curve plans activations and experiences from June 8 to 11, including a runway show.

Wolford, No. 21 Release Capsule Collection

Dropped on Thursday, the range includes jumpsuits, dresses and leotards embellished with lace motifs or cut…

Aubade Unveils More Realistic Visual Brand Direction

With the tag line "live your desire," the French lingerie brand wants to highlight female empowerment as it…

Hanes Releases Originals Collection

The men's and women's collection offers "modern essentials" across loungewear, activewear and underwear. 

EXCLUSIVE: Parade Expands Into Underwire Bras

Parade is looking for "world domination" and "ubiquity" as it expands to become a full-service line with a…

Skims to Pop Up With a Valentine’s Day Shop in Los Angeles

For five days, shoppers can get a Skims on-site experience Inside a stand-alone cube at the Westfield Century…

Kim Kardashian Channels ‘White Lotus’ With Skims for Valentine’s Day

Stars of the popular television series have been cast in Skims' latest campaign.

Lingerie Brand Journelle Plans to Open Global HQ With Wellness Center, Retail Store

The New York-based space will offer innerwear, sleepwear and wellness products, as well as a beauty bar…

EXCLUSIVE: Bluebella Taps Self Esteem for Valentine’s Day

The lingerie brand is reframing the lover's holiday as a festival for self-love.

What to Watch: Victoria’s Secret’s Continued Transformation

How will consumers respond to the changes?

EXCLUSIVE: Lizzo’s Next Venture in Bras

The singer's Yitty brand is in expansion mode.

Stripe & Stare’s Sustainable Formula

The British-based brand has created an underwear success story.

EXCLUSIVE: Elie Saab Teams With Aubade for Capsule Collection

Available beginning in July, the 17-piece lineup will include lingerie and nightwear that can double up as…

Victoria’s Secret CEO Says It Will Be ‘A Tough December’ for All Retail

But analysts are more optimistic as the lingerie firm's turnaround continues.

Victoria’s Secret Prepares for Challenging Holiday Season as Shoppers Remain Cautious

Company shares fell after the retailer's quarterly sales declined.