By  on February 2, 2015

Athleta is aiming to boost its fashion cred with its first designer collaboration. The Gap Inc.-owned company is partnering with Derek Lam 10 Crosby, Lam’s contemporary collection, for a line that seeks to capitalize on the “ath-leisure” lifestyle phenomenon. It will launch in Athleta stores and Lam’s 10 Crosby Store in New York in September.

“We’ve been following how 10 Crosby developed, and Derek was interested in experimenting with athletic wear,” said Nancy Green, president of Athleta, noting that Intermix founder Khajak Keledjian, who sold his company to Gap in 2012, made the introduction between Lam and Athleta.

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