By  on November 28, 2017

PARIS — French lingerie label Aubade is gearing up to celebrate its 60th anniversary next year with a change of communications strategy that will encourage its consumers to talk back.

With the “Parlez-vous Aubade?” tagline and the #SpeakAubade hashtag, the brand is seeking to internationalize its footprint, especially in Western Europe, and modernize its way of connecting with its clients.

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