Bench/Body is hoping to aggressively extend its reach in the American market.The leader in the underwear category in the Philippines, the brand started its assault on the U.S. with a show and cocktail party during New York Fashion Week: Men's Thursday afternoon.Ben Chan, the brand's founder and a Filipino entrepreneur, said after 30 years establishing the Bench brand in Asia and the Middle East, he's ready to make a mark in America."We're in Guam and San Francisco," he said, "but we're not very prominent."Chan said he'd been contemplating for a while how to move into the U.S., and decided "rather than put up a lot of brick-and-mortar stores, which would be harder, we're targeting online."Bench/Body is the underwear and intimate apparel offering under the Bench brand. In its home country, Bench is a successful retailer that sells men's and women's apparel, fragrances, housewares, snacks and other lifestyle products.During its show, Bench/Body showed a variety of underwear in basic solids and prints in briefs, boxers and boxer-briefs for men and bikinis and bras for women. Swimwear was also presented for both genders that included shorts and retro square cuts for guys and one- and two-piece solids and prints for women.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.