Calvin Klein Inc. is diving into active performance apparel for women.
Soft-launching for spring with plans for a full line in fall 2008, Calvin Klein Performance will be licensed to G-III Apparel Group Ltd., which holds Calvin Klein licenses for women’s and men’s better outerwear, and women’s dresses and suits.
Calvin Klein, a wholly owned subsidiary of Phillips-Van Heusen Corp., already has a golf line, and Calvin Klein Performance will cater to women’s sports including yoga, running, tennis and biking. Using performance fabrics, the line will include pants, capris, shorts, tank tops, T-shirts, hooded jackets, and tennis skirts and dresses.
“As we continue to expand product categories to provide the Calvin Klein consumer with a wide range of lifestyle apparel options, the addition of women’s performance apparel fills an important niche,” Tom Murry, president and chief operating officer of Calvin Klein, said in a statement. “We believe that the Calvin Klein aesthetic is uniquely suited for authentic performance product, particularly with the new developments in technical materials now available in this category….Each new category we have entered into with G-III has been well executed and we would anticipate the same level of excellence with the new Calvin Klein Performance line.”
The line will target active, sporting goods, specialty stores and department stores in the U.S., Canada and Mexico, and will be priced to “match comparable athletic-inspired brands,” the company said.
“We are pleased to further our relationship with Calvin Klein Inc.,” Sammy Aaron, vice chairman of G-III, said in a statement. “They have quickly grown into one of our most valued partnerships. We believe that this line will find a vibrant consumer audience across a broad demographic of women.”