Elie Tahari ad.

Elie Tahari is moving into new categories.

The New York-based brand has signed a licensing deal with IHL Group to develop, produce and distribute sleepwear and intimate apparel for men, women and children.

“We are delighted to partner with IHL Group on this exciting new category for our brand,” said Elie Tahari, chairman and chief executive officer. “IHL Group is a proven leader in the intimates and sleepwear industry and we look forward to a very successful partnership.”

The collection, which will hit stores by July 2018, will include women’s bras, underwear and sleepwear made with lace detailing and exclusive prints along with men’s undergarments and children’s pieces. IHL Group is projecting that in its first year the collection will do $10 million in sales at wholesale.

Sami Souid, president of IHL Group, said the deal “represents an important step for IHL Group in our ongoing strategy of enhancing our global brand portfolio and further establishing our presence within the intimates and sleepwear industry across all major channels.”

The contract is a six-year deal that grants IHL Group exclusive rights for these collections to all retail channels, including department stores and specialty stores throughout North America.

More from WWD:

Splendid to Launch Sleep and Active Lines

Vince Camuto to Introduce Intimate Apparel

French Connection to Launch Women’s Sleepwear, Loungewear and Intimate Apparel

load comments
blog comments powered by Disqus