Cosabella and Eloquii are joining forces.
The intimate apparel brand is working with the plus-size retailer on a limited-edition line of lingerie and sleepwear that’s made in Italy. According to Cosabella’s co-chief executive officer, Silvia Campello, the family-owned brand sells extended sizes that go up to 3X, but this is the first time sizing has gone up to 5X.
“We are experts in the intimate apparel space with Made in Italy product coming with very luxurious and artisanal details,” Campello said. “And we wanted to expand our line but work with Eloquii because they have the expertise and the experience to do technical fits for larger sizes.”
The line includes styles from Cosabella’s existing collection in bold colors and silhouettes that Campello said aren’t always easy to find in the plus-size market. The assortment includes bralettes, HotPants, garter belts, robes, camis, boxers, jumpsuits, teddies, bodysuits and bustiers. The capsule comes in a bold color palette that includes black, pale pink, burgundy and pops of neon. The collection retails from $40 to $150.
According to Jodi Arnold, creative director of Eloquii, which was acquired by Walmart in October, this is the first time the retailer has collaborated with an intimate apparel brand. Eloquii worked with Jason Wu in November on a collection.
“We always look for an opportunity to bring great fashion to our customer from a fresh viewpoint and found an amazing partner in Cosabella to create a beautiful collection of intimates that perfectly combines our fit techniques with their classic Italian craftsmanship,” Arnold said. “Intimates serve as the foundation to our customer’s fashion story. It was an exciting experience to partner with Cosabella and craft a collection of luxurious intimates that are produced in Italy — something she hasn’t had access to before.”
The collection will be available this week on Cosabella’s and Eloquii’s web site along with select Eloquii store locations.