By  on July 19, 2018

LONDON — The British lingerie brand Myla is set to make a comeback — and take on its competitors — under its new owner Garry Hogarth, the former chief executive officer of Agent Provocateur.

Hogarth, who left Agent Provocateur in 2016, a year before it was put into bankruptcy protection under former owners 3i and later sold to its current owner Four Holdings, said he’s aiming to add a point of difference to the luxury lingerie category with a brand message that speaks to today’s woman.

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