LONDON — The British lingerie brand Myla is set to make a comeback — and take on its competitors — under its new owner Garry Hogarth, the former chief executive officer of Agent Provocateur.
Hogarth, who left Agent Provocateur in 2016, a year before it was put into bankruptcy protection under former owners 3i and later sold to its current owner Four Holdings, said he’s aiming to add a point of difference to the luxury lingerie category with a brand message that speaks to today’s woman.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit