By  on November 15, 2017

PARIS — Groupe Chantelle hopes to give its brands a lift. The French lingerie company is gathering its half-a-dozen labels into the same store, in a concept designed to respond to challenges posed by the increasing importance of online commerce. The first store is scheduled to open at the end of November in Italy.

“We have a certain number of brands, and are undertaking a considerable shift in terms of repositioning the image of our array of brands, with a group vision,” said Renaud Cambuzat, the group’s image director. The group’s new identity will fall under the name Chantelle Lingerie, or CL, he added.

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