PARIS — Groupe Chantelle hopes to give its brands a lift. The French lingerie company is gathering its half-a-dozen labels into the same store, in a concept designed to respond to challenges posed by the increasing importance of online commerce. The first store is scheduled to open at the end of November in Italy.
“We have a certain number of brands, and are undertaking a considerable shift in terms of repositioning the image of our array of brands, with a group vision,” said Renaud Cambuzat, the group’s image director. The group’s new identity will fall under the name Chantelle Lingerie, or CL, he added.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty