By  on October 21, 2019

Ath-leisure has affected nearly every realm of fashion. Consumers prioritize comfort when constructing their wardrobes⁠ — even in innerwear.  

It started with the bralette trend in 2015. Women in search of comfort were ditching their underwires. As the #MeToo Movement picked up steam a few years later, the trend continued. More and more women were determined to buy clothes⁠ — especially lingerie⁠ — that was functional and comfortable; the opposite of bras and panties designed for the male gaze. 

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