By  on February 5, 2019

LONDON — Heist is shaping up to becoming more than a tights company, claiming a stake as a lingerie and shapewear brand, too. On Tuesday, the direct-to-consumer brand will launch its first pair of underwear, The High Waist, which uses the same shapewear technology as its bodysuit that launched in November.

The brand has already amassed a substantial customer base since its 2015 launch, and says it sells one pair of tights every 15 seconds. To date it has raised $8.1 million, with investors including Natalie Massenet, founder of Net-a-porter; Bella Freud; Pembroke VCT, and the founders of Innocent Drinks company.

To continue reading this article...

load comments
blog comments powered by Disqus