By  on November 6, 2018

Heidi Zak was never a fan of the bra shopping experience and that was solidified in her early 30s when she needed to purchase a bra for a Google holiday party — she previously served as senior marketing manager at the tech company — and went to Victoria’s Secret.

“I went and there were the angels and the feathers and the smell,” Zak said. “I found myself with a bra that didn’t fit. That was a moment of revelation for me that I was shopping at a store I didn’t love.”

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