Australian surf brand Billabong International Ltd. has agreed to buy Southern California surf retailer Becker Surf and Sport in a move to expand its retail portfolio in the U.S. Terms weren’t disclosed. The acquisition includes Becker’s five brick-and-mortar stores and the e-commerce site, but excludes the Becker Surfboards business. Becker Surf and Sport will continue to operate as a multibrand retailer.
This story first appeared in the June 4, 2010 issue of WWD. Subscribe Today.