By  on October 23, 2019

PARIS — Sloggi, the Swiss lingerie brand owned by Triumph International and known for its best-selling seamless panties, is aiming big for 2023.

“In the next three years, we want to completely eliminate wires from our bra designs, in keeping with our desire for unrivaled comfort,” said Ludovic Manzon, chief executive officer of the brand, speaking from Sloggi’s headquarters near Zurich.

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