Jockey is moving into a new category.
The innerwear brand is launching a Sport Outdoor collection for men, which is targeted to outdoor activities.
Calling it an “undeveloped category,” Rob Styles, Jockey’s vice president of men’s merchandising and design said the company “sees the outdoor category as an exciting opportunity to deliver our underwear expertise where performance and functionality is appreciated among non-traditional sport consumers.”
Styles said the line is made from an innovative, lightweight fabric that’s eco-friendly and features ergonomically placed mesh panels to enhance ventilation. The line also includes moisture-wicking and odor-fighting technology.
The collection includes boxer briefs, midway briefs, a crew neck T-shirt and a V-neck T-shirt. The underwear is priced at $32 for a pack of 2 while the T-shirts retail for $22.
According to Styles, presenting an environmentally friendly product was important for Jockey.
“The Eco-Fusion Advantage is delivered through a waterless dyeing process, appealing to the eco-conscious consumer,” said Styles.
The line will launch this month and will be carried in 800 doors including Kohl’s, Macy’s and on Jockey’s e-commerce site.
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