Jockey is elevating its assortment.
The underwear and apparel brand is launching Jockey Signature, a premium line of underwear and tops for men and women at Dillard’s.
The women’s line, which is called Modern Mix, features a string thong; string, high-cut underwear; a boy-style Y-front hipster; a bralette; tank; cropped T, and woven boxer. Each item includes a Jockey-branded waistband that stretches and is supposed to not dig, pinch or roll. It comes in rich colors and overdyed colorways and will retail from $13 for a thong to $20 for the bralette, tank or cropped T-shirt.
The men’s line consists of four collections made from premium fabrics, including Pima cotton that’s integrated with Cool Tech technology along with cotton Modal stretch, a lightweight nylon stretch, and ModalComfortPro, which is a mix of Modal and Lyocell that’s updated with Cool Tech and odor-control features.
“The Jockey Signature collection is an elevated product offering with supreme attention to detail,” said Laetitia Lecigne, Jockey’s creative director. “The signature brand is rooted in premium fabrics, superior design elements and Jockey quality craftsmanship.”
The collection is available at Dillard’s and on Jockey’s e-commerce site. This is only one of many initiatives Jockey has spearheaded to freshen up the brand. It introduced a no-bunch boxer earlier this summer and launched its Retro Stripe collection with an influencer campaign.