Carole Hochman is moving outside of the sleepwear category.
Komar, which owns Carole Hochman, has signed a licensing agreement with Dreamwave to design, produce and distribute Carole Hochman swimwear, which will be available to preview in April and ship to retail in December. Since Komar acquired Carole Hochman in 2010, it has grown the assortment and has signed licensing deals for the production of slippers and socks.
“As a brand, we look to partner with leaders in the industry to develop stylish offerings that help women embrace the Carole Hochman lifestyle,” said David Komar, principal and chief marketing officer at Komar. “This agreement with Dreamwave is another step in our successful licensing strategy to help expand our consumer appeal to a new category.
Dreamwave produces private label swimwear for retailers including Target, Kohl’s and J.C. Penney and holds licenses for brands including Disney, Marvel, Warner Bros. and Hawaiian Tropic.
“We are excited to work with Komar, a like-minded company rooted in family values with an industry-wide reputation for excellence,” said Sion Betesh, senior vice president of brand development at Dreamwave. “The Carole Hochman brand, which stands for sophisticated comfort, is a wonderful addition to our portfolio.”
In 2016, Komar relocated its headquarters to Jersey City, N.J. The company holds the sleep or intimate apparel license for brands including Kate Spade, Oscar de la Renta and Lauren Ralph Lauren, and owns lines such as Cuddl Duds, Le Mystère and On Gossamer.