PARIS — Ailing lingerie brand Lejaby is to be taken over by a consortium of former La Perla chief executive officer Alain Prost, Tunisian lingerie manufacturer Isalys and Christian Bugnon, the son of a former ceo of Lejaby, the commercial court in Lyon, France, has ruled.
This story first appeared in the January 19, 2012 issue of WWD. Subscribe Today.
The takeover of the company, based in Rillieux outside Lyon, will involve the closure of its manufacturing facility in Yssingeaux, the company’s last in France, and 93 layoffs there. The new owner will maintain 194 staff at the company’s headquarters, of a total 250.
The company was placed in liquidation on Dec. 22, and the Lyon court began deliberating yesterday between two potential buyers.
“It is the worst possible outcome,” said Bernadette Pessemesse, a representative of the CGT trade union, shortly after the court announced its decision.
Lejaby SAS had revenue of 52 million euros, or $66 million, in the 12 months ended Jan. 31, 2011, down 9 percent compared with the prior-year period.
The company manufactures the Lejaby, Elixir and Rasurel lingerie, corsetry and swimwear brands, and also holds the Nina Ricci and Christian Lacroix lingerie licenses.
Executives from Lejaby and its new owners were not available to comment at press time.