TYLER’S TRIUMPH: Liv Tyler has been named the face of Triumph International’s Essence range. She is to appear in advertising for its fall 2017 campaign wearing items from the Triumph Essence brand, photographed by the British photographer Rankin.
This is her first initiative with the brand as well as the first time the label has named a face after its range. Previous Triumph faces include Helena Christensen, Jessica Hart and Daisy Lowe.
The company’s Essence range is a premium offering with the season’s theme of “Opulent Art Nouveau.” Tyler will be pictured wearing styles designed in leavers lace, velvet embellished mesh and silk satin.
Tyler said the Essence collection “special and has both a playful, feminine and chic style.”
Suzanne McKenna, global head of brand at Triumph, called Tyler “a modern woman in every sense, a mother and actress with a fierce sense of femininity that women across the world can relate to,” McKenna said.
Tyler is filming “Gunpowder,” a TV miniseries starring Kit Harington and Mark Gatiss and worked on Fritz Böhm’s “Wildling,” which features Brad Dourif and Bel Powley. She has teamed with brands in the past such as Belstaff and was an ambassador and creative contributor working on projects including a capsule collection.
Triumph International has 2,000 stores and 40,000 wholesale accounts globally in 120 countries.