By  on November 1, 2018

MeUndies wants to make the underwear buying experience less transactional.

The California-based underwear brand, which was founded in 2011, started out as a subscription-based service that sent shoppers underwear as often as they preferred and allowed shoppers to purchase underwear a la carte on its e-commerce site. But now they are moving away from subscription and focusing on memberships.

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