By  on January 18, 2019

Flora Backer, the founder of Flora Nikrooz who launched her lingerie line Rya in 2016, is entering a partnership with Montelle.

William Haddad, the owner of the Montreal-based intimate apparel firm, said he wasn’t looking to work with new brands, but after meeting Backer and seeing the line, they started to have conversations and realized it was an alliance that made sense.

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