By  on December 11, 2018

LONDON — Lemonade Dolls, the new lingerie brand aimed at women 15 to 26 years old, is all about female power — and a reaction to the Victoria’s Secret aesthetic.

Launched by the singer-songwriter known as Lemon and by Caren Downie, the founder of British women’s wear label Finery, the collection is colorful and lighthearted. Bralettes come in bright yellow, mint green lace, fuchsia pink and a lemon print, while the underwear is emblazoned with slogans such as “My Pants, My Rules,” “Not Your Babe” and “Fight the Fight.”

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