Johnny Was


Johnny Was Continues Growth Push With Swim

The newest category continues a plan that looks to scale the business through an expanded assortment and store growth.

clock November 30, 2018Kari Hamanaka

Viktor Horsting and Rolf Snoeren


Viktor & Rolf Find Designing Lingerie ‘Very Zen’

The designers have teamed up with French lingerie house Aubade on a nine-piece capsule collection, in stores in June 2019.

clock November 28, 2018Fleur Burlet

Dita Von Teese attends 2018 Femmy Awards hosted by Dita Von Teese on Feb. 6 in New York.


The Underfashion Club Reveals Honorees for the 2019 Femmy Awards

The nonprofit intimate apparel organization will recognize Kohl’s, Gelmart International, Pioneer Elastic Fabric Ltd., Dillard’s and more.

clock November 19, 2018Aria Hughes

Cuup brand


Former Free People and Blackstone Staffers Unveil Bra Brand

Cuup is one of many bra brands attempting to be the antithesis to Victoria’s Secret.

clock November 12, 2018Aria Hughes

Heidi Zak


How ThirdLove Fosters an Inclusive Bra Shopping Experience

Cofounder Heidi Zak believes she can build a multibillion-dollar intimate-apparel business without physical stores.

clock November 6, 2018Aria Hughes



MeUndies Shifts Selling Model

The underwear brand is focusing less on subscriptions and more on memberships.

clock November 1, 2018Aria Hughes



Lenoir Aims for Female-Centric Lingerie

Kristin Prim believed there was a gap in the market for an intimate apparel brand made by women, for women.

clock October 19, 2018Aria Hughes

A look from Antinea.


Lingerie Française to Open Lingerie Loft in New York

The three-day pop-up will promote French lingerie brands.

clock October 12, 2018Aria Hughes

The Great Eros' new store on Greenwich Avenue.


The Great Eros Unveils Third Store for Elevated Innerwear

Designer test-drives every item before adding it to the line.

clock October 3, 2018Sharon Edelson

Knix Catalyst Bra


Knix Introduces Sports Bra

It took more than two years, 22 design sketches and 42 prototypes to create the Catalyst bra, a high-impact sports bra.

clock September 27, 2018Aria Hughes

Lululemon like nothing


Lululemon Introduces Lightweight Bra for Day and Night

Called the Like Nothing Bra, the aim was to create a bra that didn’t compromise comfort.

clock September 25, 2018Aria Hughes



Jockey Introduces Premium Line

Called Jockey Signature, it will be sold exclusively at Dillard’s.

clock August 27, 2018Aria Hughes

Knixwear Campaign


Lingerie Is Getting a Lift From Newcomers Harnessing Digital, Fit Technologies

No more prodding and poking, these new lingerie players have managed to digitize the in-store experience.

clock August 22, 2018Fiona Ma

Thinx (Btwn)


Thinx Creates Period-Proof Underwear for Teens, Tweens

Called Thinx (Btwn), the line aims to alleviate anxiety around first periods.

clock August 15, 2018Aria Hughes



Brands at Curve New York Focus on Elevating Basics

Innerwear brands are presenting simple, comfortable pieces that still have a fashion factor.

clock August 7, 2018Aria Hughes

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Today's Must Read

Diptyque's pop up exhibition in Shanghai, China.


Diptyque Smells Opportunity in China and U.S.

clock 12hTiffany Ap

Social Studies