Innerwear brands are presenting simple, comfortable pieces that still have a fashion factor.

Myla is ready to compete with Agent Provocateur, La Perla and provide newness in the luxury lingerie market.

Thistle & Spire is a women’s lingerie brand Chen founded with a college friend, Maggie Bacon.

The French lingerie brand has hired a new chief creative officer to make the brand feel more accessible and modern.

The Brazilian shapewear brand is expanding its assortment and launching e-commerce.

These changes will also affect the Femmy Gala date.

Called the six-in-one shaping tank, this item builds on Yummie’s signature three-panel tank.

The brand has partnered with Real Underwear to produce a line of innerwear.

Hitting the stores in August, the 20-item range will include bralettes, pajamas, slip-dresses, eye masks and kimonos, among others.

The U.K.-based intimate apparel brand is finding success with event-based marketing.

Normalizing imperfect bodies in intimate apparel marketing has had a big influence on brands, models and agencies, but consumers believe it’s not enough.

Clark and Luka Sabbat have partnered with Related Garments on a line of underwear dedicated to Haiti.

More and more intimate apparel brands are looking to televised shopping networks to sell merchandise.

The German swim and innerwear brand is attempting to target the U.S. market with this campaign.

Founders Mikael Söderlindh and Viktor Tell reflect on 10 years in business and detail what’s next for Happy Socks.