The direct-to-consumer intimate apparel brand partnered with Living Beyond Breast Cancer and Genentech on a Not One Type Studio in SoHo.

Bob Vitale, the chief executive officer of Wacoal America, is hoping the store will help increase its wholesale business.

The influencer is launching a larger swim collection with the brand.

After 10 years of providing men with solution-based innerwear and loungewear, Tommy John is hoping to help women solve their own set of underwear issues.

It’s another strategy from Authentic Brands Group to reinvent the intimate apparel brand.

The Portland-based innerwear brand has carved out a niche for itself with funky socks and a can-do ethos.

The models have each designed limited-edition capsules for the swimsuit brand, set for release in May.

Whether extending sizes or creating multiuse pieces that could second as ready-to-wear, the innerwear industry is focused on broadening its assortments.

The underwear and apparel brand is looking to its heritage for its newest assortment and relying on Instagram influencers to promote the new collection.

The shapewear brand, which was acquired by Delta Galil in 2010, is going to now be distributed via the Home Shopping Network.

The Jersey City, N.J.-based company has signed a licensing agreement with Dreamwave to design, manufacture and distribute a Carole Hochman swim collection.

Heritage lingerie brands are moving away from a discourse based on seduction in order to better target today’s consumers.

These women, along with current Role Model Iskra Lawrence, will design product and appear in Aerie’s spring 2018 campaign.

Sleeper, a contemporary pajama brand, has moved its sales and business development team to New York.

The organic silk intimates brand is pushing into larger retailers via pop-ins at places such as Galeries Lafayette and Hudson’s Bay Co.