Soma Creates New Store Prototype

The first redesigned store is located at Polaris Fashion Place in Columbus, Ohio.

clock November 13, 2017Aria Hughes



Yummie Re-brands

Heather Thomson is no longer associated with the shapewear company, which has a new look and a streamlined assortment.

clock October 19, 2017Aria Hughes

Stance INtimate Apparel Lauren Wasser


Stance Introduces Intimate Apparel

The women’s line takes cues from streetwear and performance.

clock October 16, 2017Aria Hughes

Irina Shayk in Intimissimi #insideandout campaign.


Intimissimi Features Fully Clothed Subjects in New Lingerie Campaign

Mario Testino shot Dakota Johnson, Irina Shayk, Ana Ivanovic and Ella Mills for the Italian brand’s #INSIDEANDOUT marketing initiative.

clock September 14, 2017Aria Hughes

Thinx Organic Cotton Underwear


Thinx Moves Into Cotton

The innerwear brand has introduced a line of period-proof, organic cotton underwear.

clock September 7, 2017Aria Hughes

Happy Socks Hysteria


Happy Socks Goes After Women

The Swedish sock brand has introduced Hysteria, a fashion-forward line that will target Millennial women.

clock August 28, 2017Aria Hughes

CurveNY trade show at Jacob Javits Center.


Intimate Apparel Brands Focus on Innerwear as Outerwear

Multifunctional innerwear was the prevailing trend at the Curve New York trade show.

clock August 11, 2017Aria Hughes

HyperFocal: 0


Paramour by Felina Introduces Nursing Bras

The intimate apparel brand, which caters to curvy women, is making its first foray into the category.

clock August 7, 2017Aria Hughes

Jockey Seamfree Air True To You


Jockey Courts Younger Customer

The innerwear brand is making product to appease Millennials and Generation X.

clock August 4, 2017Aria Hughes

Panache Find Your Fit campaign.


Panache Introduces ‘Find Your Fit’ Campaign

The intimate apparel brand documents women being fitted in the correct size bra for its new campaign.

clock August 2, 2017Aria Hughes

Sofia Vergara


Sofia Vergara to Launch Underwear Subscription Service

The actress has teamed up with entrepreneur Renata Black on EBY, which will donate a portion of its sales to underprivileged women.

clock August 1, 2017Aria Hughes

Looks from Bench/Body.


Bench/Body Seeking a Foothold in U.S.

The brand is the largest underwear label in the Philippines.

clock July 14, 2017Jean E. Palmieri

Mode City and Interfilière Intimate Apparel Trade Shows in Paris


Lingerie and Beachwear Market in Upbeat Mood for Mode City

The Paris lingerie and beachwear show saw its first uptick in visitor numbers since 2011.

clock July 14, 2017Alex Wynne

The 40th anniversary edition of the Champion Absolute Sport Bra.


Champion Celebrates 40th Anniversary of the Jogbra

The first iteration was created by stitching two upside down jock straps together.

clock July 3, 2017Jean E. Palmieri

Komar's Jersey City, N.J., headquarters.


Komar Acquires BedHead Pajamas

The California sleepwear brand will continue to be made in the U.S.

clock June 30, 2017Aria Hughes

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Today's Must Read


Judy Blame, Stylist, Jewelry Designer, Fashion Maverick Dead at 58

clock 3hFiona Ma

Social Studies