The German swim and innerwear brand is attempting to target the U.S. market with this campaign.
The influencer is launching a larger swim collection with the brand.
It’s another strategy from Authentic Brands Group to reinvent the intimate apparel brand.
The models have each designed limited-edition capsules for the swimsuit brand, set for release in May.
Whether extending sizes or creating multiuse pieces that could second as ready-to-wear, the innerwear industry is focused on broadening its assortments.
The underwear and apparel brand is looking to its heritage for its newest assortment and relying on Instagram influencers to promote the new collection.