Celebrations Add Buzz to Milan Fashion Week

clock 21hLuisa Zargani


Threading the Sustainability Needle

clock 20hArthur Zaczkiewicz


Richard Quinn RTW Spring 2019

clock September 18, 2018Samantha Conti


Soma redesigned store in Columbus, Ohio.


Soma to Sell Product on QVC

More and more intimate apparel brands are looking to televised shopping networks to sell merchandise.

clock May 4, 2018Aria Hughes

Alessandra Ambrosio in Lascana campaign


Lascana Taps Alessandra Ambrosio for Spring Campaign

The German swim and innerwear brand is attempting to target the U.S. market with this campaign.

clock May 2, 2018Aria Hughes

Viktor Tell and Mikael Söderlindh of Happy Socks.


Happy Socks Founders Map Out Expansion Strategy

Founders Mikael Söderlindh and Viktor Tell reflect on 10 years in business and detail what’s next for Happy Socks.  

clock April 27, 2018Aria Hughes

Victoria Arlen in Jockey campaign.


Jockey Taps Victoria Arlen for #ShowEm Campaign

Arlen, who spent nearly a decade paralyzed, is the face of the Show ’Em What’s Underneath, Show ’Em Your Jockey campaign.

clock April 26, 2018Aria Hughes

Kerry O'Brien Commando


Commando Doubles Down on Ready-to-Wear

As the lines between ready-to-wear and intimate apparel blur, Commando is expanding on its ready-to-wear and letting the consumer take the lead.

clock April 20, 2018Aria Hughes

True & Co.


True & Co. Links Up With Nordstrom

The direct-to-consumer intimate apparel brand is embarking on its first wholesale distribution plan with the department store.

clock April 19, 2018Aria Hughes

Third Love Not One Type Studio


ThirdLove Explores Pop-up Activations

The direct-to-consumer intimate apparel brand partnered with Living Beyond Breast Cancer and Genentech on a Not One Type Studio in SoHo.

clock April 18, 2018Aria Hughes

Wacoal short hills new jersey mall


Wacoal Opens First U.S. Flagship

Bob Vitale, the chief executive officer of Wacoal America, is hoping the store will help increase its wholesale business.

clock April 17, 2018Aria Hughes

Danielle Bernstein Onia We Wore What


Danielle Bernstein of We Wore What Partners With Onia

The influencer is launching a larger swim collection with the brand.

clock April 9, 2018Aria Hughes

Tommy John women's


Tommy John Introduces Women’s Collection

After 10 years of providing men with solution-based innerwear and loungewear, Tommy John is hoping to help women solve their own set of underwear issues.

clock April 5, 2018Aria Hughes

Megan Fox Frederick's of Hollywood


Megan Fox’s Frederick’s of Hollywood Collection to Enter Forever 21

It’s another strategy from Authentic Brands Group to reinvent the intimate apparel brand.

clock March 29, 2018Aria Hughes

Sock it to Me


Sock It to Me Expands Assortment

The Portland-based innerwear brand has carved out a niche for itself with funky socks and a can-do ethos.

clock March 16, 2018Aria Hughes

Beach Bunny


Chanel Iman, Shanina Shaik Lend Point of View to Beach Bunny

The models have each designed limited-edition capsules for the swimsuit brand, set for release in May.

clock March 12, 2018Kari Hamanaka

CurveNY Fall 2018 Trade Show


Intimate Apparel Brands Target Bigger Market at CurveNY

Whether extending sizes or creating multiuse pieces that could second as ready-to-wear, the innerwear industry is focused on broadening its assortments.

clock March 7, 2018Aria Hughes

Jockey Retro Stripe collection.


Jockey Introduces Retro Stripe Collection With Influencer Campaign

The underwear and apparel brand is looking to its heritage for its newest assortment and relying on Instagram influencers to promote the new collection.

clock March 2, 2018Aria Hughes

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Paul Andrew spring 2019


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clock 21hMisty White Sidell

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