Cofounder Heidi Zak believes she can build a multibillion-dollar intimate-apparel business without physical stores.
The three-day pop-up will promote French lingerie brands.
Designer test-drives every item before adding it to the line.
Called the Like Nothing Bra, the aim was to create a bra that didn’t compromise comfort.
No more prodding and poking, these new lingerie players have managed to digitize the in-store experience.
Called Thinx (Btwn), the line aims to alleviate anxiety around first periods.
Innerwear brands are presenting simple, comfortable pieces that still have a fashion factor.
Myla is ready to compete with Agent Provocateur, La Perla and provide newness in the luxury lingerie market.
Thistle & Spire is a women’s lingerie brand Chen founded with a college friend, Maggie Bacon.