Intimates

Heidi Zak

Intimates

How ThirdLove Fosters an Inclusive Bra Shopping Experience

Cofounder Heidi Zak believes she can build a multibillion-dollar intimate-apparel business without physical stores.

clock November 6, 2018Aria Hughes

MeUndies

Intimates

MeUndies Shifts Selling Model

The underwear brand is focusing less on subscriptions and more on memberships.

clock November 1, 2018Aria Hughes

Lenoir

Intimates

Lenoir Aims for Female-Centric Lingerie

Kristin Prim believed there was a gap in the market for an intimate apparel brand made by women, for women.

clock October 19, 2018Aria Hughes

A look from Antinea.

Intimates

Lingerie Française to Open Lingerie Loft in New York

The three-day pop-up will promote French lingerie brands.

clock October 12, 2018Aria Hughes

The Great Eros' new store on Greenwich Avenue.

Intimates

The Great Eros Unveils Third Store for Elevated Innerwear

Designer test-drives every item before adding it to the line.

clock October 3, 2018Sharon Edelson

Knix Catalyst Bra

Intimates

Knix Introduces Sports Bra

It took more than two years, 22 design sketches and 42 prototypes to create the Catalyst bra, a high-impact sports bra.

clock September 27, 2018Aria Hughes

Lululemon like nothing

Intimates

Lululemon Introduces Lightweight Bra for Day and Night

Called the Like Nothing Bra, the aim was to create a bra that didn’t compromise comfort.

clock September 25, 2018Aria Hughes

jockey-1

Intimates

Jockey Introduces Premium Line

Called Jockey Signature, it will be sold exclusively at Dillard’s.

clock August 27, 2018Aria Hughes

Knixwear Campaign

Intimates

Lingerie Is Getting a Lift From Newcomers Harnessing Digital, Fit Technologies

No more prodding and poking, these new lingerie players have managed to digitize the in-store experience.

clock August 22, 2018Fiona Ma

Thinx (Btwn)

Intimates

Thinx Creates Period-Proof Underwear for Teens, Tweens

Called Thinx (Btwn), the line aims to alleviate anxiety around first periods.

clock August 15, 2018Aria Hughes

CurveNY

Intimates

Brands at Curve New York Focus on Elevating Basics

Innerwear brands are presenting simple, comfortable pieces that still have a fashion factor.

clock August 7, 2018Aria Hughes

Campaign image from Myla lingerie

Intimates

EXCLUSIVE: British Heritage Lingerie Brand, Myla to Relaunch Under New Owner Garry Hogarth

Myla is ready to compete with Agent Provocateur, La Perla and provide newness in the luxury lingerie market.

clock July 19, 2018Fiona Ma

OLYMPUS DIGITAL CAMERA

Intimates

Lily Chen of Thistle & Spire Wins FSF’s First $50,000 Grant

Thistle & Spire is a women’s lingerie brand Chen founded with a college friend, Maggie Bacon.

clock July 17, 2018Jean E. Palmieri

Chantelle

Intimates

Chantelle Rethinks Lingerie Marketing

The French lingerie brand has hired a new chief creative officer to make the brand feel more accessible and modern.

clock July 2, 2018Aria Hughes

Squeem

Intimates

Squeem Focuses on More Everyday Shapewear

The Brazilian shapewear brand is expanding its assortment and launching e-commerce.

clock June 27, 2018Aria Hughes

Load More Arrow

Essentialist

Today's Must Read

The Banco boot from the Both x Clergerie capsule.

Accessories

EXCLUSIVE: Clergerie Collaborates With Fellow Footwear Brand Both

clock 16hKatya Foreman

Social Studies