The inaugural collection will include designs from Hanky Panky, Elomi, Elila and Rya Collection.

The complete assortment includes six sub collections, the first two dropping Jan. 25.

Pink CEO Amy Hauk talks about the brand’s evolution to empower women.

Parent company L Brands updated its guidance for the fourth quarter as a result.

The five-year licensing agreement includes the exclusive rights to relaunch the underwear and sleepwear brand Stateside. 

The lingerie giant is clearly gaining ground in its comeback strategy. But how far can it go?

Sales are surging in the inner world as consumers stay home. But can it last post-pandemic?

Stores are set to open in the back half of 2021 as part of a partnership with Tel Aviv-based firm Delta Galil.

Shoppers in Bahrain, Kuwait, Oman, Qatar, Saudi and the United Arab Emirates can now purchase the innerwear brand on Ounass.com.

The 12-piece collection includes boyshorts, silk lace bras, flowy nightgowns, loungewear and slipdresses.

Launching Tuesday, the dreamy loungewear collaboration encapsulates both brands’ girly, pink-loving DNA.

The move is part of parent company L Brands’ latest efforts to return the lingerie and beauty brand to growth. 

The addition of Martinez follows a string of recent senior-level promotions at the lingerie brand in an effort to turn the business around.

In addition, parent company L Brands has added a number of senior-level executives to the leadership team to help turn the business around.

The ABG-owned brand is launching men’s underwear and sleepwear for holiday.