Beauty

Are Dollar Stores Beauty's Next Big Channel?

clock 5hEllen Thomas and Faye Brookman

Business

Seeking the Mall's New Formula

clock 5hSharon Edelson

Business

Wardrobe Launches Peer-to-Peer Digital Marketplace for Rentals

clock 5hLisa Lockwood

Intimates

CurveNY

Intimates

Brands at Curve New York Focus on Elevating Basics

Innerwear brands are presenting simple, comfortable pieces that still have a fashion factor.

clock August 7, 2018Aria Hughes

Campaign image from Myla lingerie

Intimates

EXCLUSIVE: British Heritage Lingerie Brand, Myla to Relaunch Under New Owner Garry Hogarth

Myla is ready to compete with Agent Provocateur, La Perla and provide newness in the luxury lingerie market.

clock July 19, 2018Fiona Ma

OLYMPUS DIGITAL CAMERA

Intimates

Lily Chen of Thistle & Spire Wins FSF’s First $50,000 Grant

Thistle & Spire is a women’s lingerie brand Chen founded with a college friend, Maggie Bacon.

clock July 17, 2018Jean E. Palmieri

Chantelle

Intimates

Chantelle Rethinks Lingerie Marketing

The French lingerie brand has hired a new chief creative officer to make the brand feel more accessible and modern.

clock July 2, 2018Aria Hughes

Squeem

Intimates

Squeem Focuses on More Everyday Shapewear

The Brazilian shapewear brand is expanding its assortment and launching e-commerce.

clock June 27, 2018Aria Hughes

Dita Von Teese 2016 Femmy Awards

Intimates

Underfashion Club Revises Intimate Apparel Market Week Dates

These changes will also affect the Femmy Gala date.

clock June 25, 2018Aria Hughes

Yummie 6-in-1 tank.

Intimates

Yummie Introduces Innovative Shaping Tank

Called the six-in-one shaping tank, this item builds on Yummie’s signature three-panel tank.

clock June 25, 2018Aria Hughes

Jason Wu

Intimates

Jason Wu to Launch Lingerie and Bodywear

The brand has partnered with Real Underwear to produce a line of innerwear.

clock June 20, 2018Aria Hughes

H&M x Love Stories.

Intimates

H&M to Launch Lingerie Capsule Collection with Love Stories

Hitting the stores in August, the 20-item range will include bralettes, pajamas, slip-dresses, eye masks and kimonos, among others.

clock June 18, 2018Sandra Salibian

Panache

Intimates

Panache Introduces ‘Find Your Fit’ Campaign

The U.K.-based intimate apparel brand is finding success with event-based marketing.

clock June 13, 2018Aria Hughes

Intimates

How Body-inclusive Underwear Ads Impact Brands, Consumers and Models

Normalizing imperfect bodies in intimate apparel marketing has had a big influence on brands, models and agencies, but consumers believe it’s not enough.

clock June 7, 2018Aria Hughes

Related Garments Luka Clark Sabbat

Intimates

Meet Clark Sabbat, Luka Sabbat’s Equally Stylish Father

Clark and Luka Sabbat have partnered with Related Garments on a line of underwear dedicated to Haiti.

clock May 15, 2018Aria Hughes

Soma redesigned store in Columbus, Ohio.

Intimates

Soma to Sell Product on QVC

More and more intimate apparel brands are looking to televised shopping networks to sell merchandise.

clock May 4, 2018Aria Hughes

Alessandra Ambrosio in Lascana campaign

Intimates

Lascana Taps Alessandra Ambrosio for Spring Campaign

The German swim and innerwear brand is attempting to target the U.S. market with this campaign.

clock May 2, 2018Aria Hughes

Viktor Tell and Mikael Söderlindh of Happy Socks.

Intimates

Happy Socks Founders Map Out Expansion Strategy

Founders Mikael Söderlindh and Viktor Tell reflect on 10 years in business and detail what’s next for Happy Socks.  

clock April 27, 2018Aria Hughes

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Business

Traub’s New Davids, The Next Generation Learns

clock 5hEvan Clark

Social Studies