More and more intimate apparel brands are looking to televised shopping networks to sell merchandise.

The German swim and innerwear brand is attempting to target the U.S. market with this campaign.

Founders Mikael Söderlindh and Viktor Tell reflect on 10 years in business and detail what’s next for Happy Socks.  

Arlen, who spent nearly a decade paralyzed, is the face of the Show ’Em What’s Underneath, Show ’Em Your Jockey campaign.

As the lines between ready-to-wear and intimate apparel blur, Commando is expanding on its ready-to-wear and letting the consumer take the lead.

The direct-to-consumer intimate apparel brand is embarking on its first wholesale distribution plan with the department store.

The direct-to-consumer intimate apparel brand partnered with Living Beyond Breast Cancer and Genentech on a Not One Type Studio in SoHo.

Bob Vitale, the chief executive officer of Wacoal America, is hoping the store will help increase its wholesale business.

The influencer is launching a larger swim collection with the brand.

After 10 years of providing men with solution-based innerwear and loungewear, Tommy John is hoping to help women solve their own set of underwear issues.

It’s another strategy from Authentic Brands Group to reinvent the intimate apparel brand.

The Portland-based innerwear brand has carved out a niche for itself with funky socks and a can-do ethos.

The models have each designed limited-edition capsules for the swimsuit brand, set for release in May.

Whether extending sizes or creating multiuse pieces that could second as ready-to-wear, the innerwear industry is focused on broadening its assortments.

The underwear and apparel brand is looking to its heritage for its newest assortment and relying on Instagram influencers to promote the new collection.