HyperFocal: 0

Paramour by Felina is launching nursing bras.

The brand, which is known for its contemporary bras that cater to fuller sizes, has created three styles: Lorraine, a contour nursing bra made from moisture-wicking material with front and back closures and a soft lace racer-back; Cecile, a seamless, wire-free nursing bralette made from soft nylon, and Carol, a light nursing bra made from spacer fabric.

“Paramour is a brand that celebrates a woman’s curves, and she shouldn’t have to give that up just because she’s nursing,” said Robert Gardner, vice president of sales. “If she loves Paramour before pregnancy, she will be happy to find that she can have everything the brand has to offer while she nurses as well. And if her introduction to Paramour is first as a nursing mother, and she finds that she loves the fit, comfort and style, we will be here for her after she is done nursing.”

The collection will be sold at Designerintimates.com, Dillard’s and Nordstrom.

More from WWD:

Paramour by Felina Introduces Full Figure Sizing

Jockey Courts Younger Customer

Panache Introduces ‘Find Your Fit’ Campaign

load comments
blog comments powered by Disqus