According to Ernesto Khoudari, the president and chief executive officer of Kassatex, a bath and bedding line founded in 1999, he has long wanted to enter the sleepwear space, and this collaboration with Più Lifestyle, a Paris-based brand known for its stylish pajamas, was the ideal way to do it. It also helped that Khoudari and Valerie Mattos of Più Lifestyle, who used to be an editor at Vogue Mexico, are both are from Colombia.
“Kassatex and Più Lifestyle share an appreciation for meticulously crafted, fine tailored, luxurious yet approachable textiles,” said Khoudari. “As Kassatex long wanted to add a pajama category to its lifestyle brand, a partnership with Più Lifestyle seemed like the perfect, holistic fit.”
Più, which is known for its modern pajamas that come in classic prints updated in bright colorways, has worked with Kassatex to produce more a traditional take on their designs. The line includes the boyfriend shirt along with the Daniella pajama set, which both come in navy, black, white and blue stripes. The line is priced from $130 to $172 and offers customers the option of an embroidered monogram.
This collection, which is available now on Kassatex’s e-commerce site, opens up Più’s distribution, as the brand is currently exclusively sold in Europe.
Khoudari said they will maintain the collaboration going forward as well as exploring new ways to collaborate with our interior design partners. We’re also always looking to venture into new product assortments in the next year mainly with new home decor offerings.