By  on December 21, 2017

According to Ernesto Khoudari, the president and chief executive officer of Kassatex, a bath and bedding line founded in 1999, he has long wanted to enter the sleepwear space, and this collaboration with Più Lifestyle, a Paris-based brand known for its stylish pajamas, was the ideal way to do it. It also helped that Khoudari and Valerie Mattos of Più Lifestyle, who used to be an editor at Vogue Mexico, are both are from Colombia.

“Kassatex and Più Lifestyle share an appreciation for meticulously crafted, fine tailored, luxurious yet approachable textiles,” said Khoudari. “As Kassatex long wanted to add a pajama category to its lifestyle brand, a partnership with Più Lifestyle seemed like the perfect, holistic fit.”

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