PARIS — Bar Refaeli’s next project will be modeling her own innerwear line due to launch in January.
This story first appeared in the November 16, 2011 issue of WWD. Subscribe Today.
Refaeli plans to introduce the collection, which goes by the name Undeez, on the brand’s e-commerce site, which is due to open in Europe in early 2012, before going live in the U.S. later in the year.
The line focuses on comfortable everyday basics for women and men, according to Refaeli, including innerwear, undershirts, tights and camisoles in a variety of shapes and colors.
“We have professional designers, of course, but my ideas and input go into every single item.…I try everything before it’s manufactured. I choose the fabric and have the last word on the items,” Refaeli said.
The collection, which is positioned in the affordable-midrange price segment, targets people age 25 to 45.
Refaeli models for brands such as Passionata, Gap and Agua Bendita.