By  on June 4, 2013

MILAN — La Perla had no lack of suitors at the Court of Bologna this morning, when the floundering Italian luxury lingerie brand was the subject of an animated hearing and auction. In the end it was SMS Finance, the financial services provider owned by telecommunications entrepreneur Silvio Scaglia, which made the winning bid.

This story first appeared in the June 5, 2013 issue of WWD. Subscribe Today.

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