By  on August 21, 2019

Sports bras are winning the lingerie race. 

Somewhere between the casualization of American fashion and the desire for comfort, sports bras have become one of the preferred bra options. In fact, in the roughly $12 billion to $13 billion North American intimates apparel market, the most growth in the last three years has been in sports bras and shapewear, according to the NPD Group. 

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