NEW YORK — The fantasy world of a make-believe Snow Queen and her Snow Angels swathed in Swarovski Elements took over the Victoria’s Secret offices in Manhattan Wednesday evening.
In an exclusive behind-the-scenes look at the upcoming Victoria’s Secret Fashion Show, Angels were being fitted into fairy-tale-inspired costumes, while artisans, beaders and costumers were literally sewing up the final details on costumes and accessories for the fashion extravaganza. The annual show is scheduled for Nov. 13 at the 69th Regiment Armory here.
Adding glitz and glam to the lingerie pilgrimage attended by the global media is Swarovski, which since 2002 has been providing crystals that adorn the costumes, as well as jewelry and footwear created by Nicholas Kirkwood. This year, 20 custom Swarovski creations will be modeled by some of Victoria’s Secrets’ most famous Angels, including Lily Aldridge, Alessandra Ambrosio, Karlie Kloss, Doutzen Kroes, Adriana Lima, Behati Prinsloo, Candice Swanepoel and Lindsay Ellingson.
A special addition to this year’s venue will be 3-D printed technology combined with what Alexandria Nahlous, senior media manager for Swarovski North America Ltd., calls “custom-produced crystal fabric” — shimmering, multicolor coated crystals inspired by the northern lights, or aurora borealis.
“This is incredible for us because we’re looking at the future of costume design, instead of looking at archival pieces,” said Nahlous.
The “AB effect” will underscore the show’s Snow Angels finale, in which Swarovski and Victoria’s Secret will showcase a high-tech costume designed by architect Bradley Rothenberg from 3-D printing company Shapeways. The costume was made to precisely fit Ellingson from a 3-D scan of her figure, while 3-D computer printing technology was used to create the geometric filigree characteristics of the design’s snowflake motif, which will be encrusted with millions of illuminating Swarovski crystals.
“It will be the most elaborate show with the most elaborate costumes we’ve ever done,” said Monica Mitro, executive vice president of communications and events at Victoria’s Secret.
“The Snow Queen is the iconic ice queen, and her Snow Angels are very angelic. Almost everyone will have a wing, a crown or feathery-looking capes embellished with AB crystals,” said Mitro.
Sophia Neophitou-Apostolou, collection creative director, interjected, saying the technology and AB crystals used to create the Snow Queen costume is “very clever.
“It’s really an industrial material, but it looks like a really fine lace.…We wanted her to look like a snowflake, a very fragile snowflake,” explained Neophitou-Apostolou.
Mitro further noted this year’s show budget will be “higher” than the 2012 edition, for which Victoria’s Secret reportedly spent more than $12 million. In addition to top models and artisans, the high-ticket budget for the runway show will include hair and makeup teams led by Orlando Pita and Tom Pecheux, as well as musical entertainment by Taylor Swift, Fall Out Boy, A Great Big World and Neon Jungle. Rihanna, Justin Bieber and Bruno Mars headlined the 2012 show.
Mitro said the show’s opening theme — “British Invasion” — will celebrate “all things British, ranging from London bobbies and a Curly Queen to Psychedelic Girls” gleaned from the Sixties. The show’s six segments will include a jazz-inspired vignette from the Twenties, as well as a Pink number with a fresh, collegiate spin.
Regarding marketing, social media initiatives will include CBS and VS Twitter and cheat tweets #VSFashionShow and #CBS. The show, which is not broadcast live, will be taped on Nov. 13 and will then air Dec. 10 at 10 p.m. EST on CBS. More than 12 million viewers domestically tuned in to the show in 2012, and it aired in more than 180 countries.
VS also will again feature “Victoria’s Secret Live” this year, a live-stream, preshow special that airs on VSAllAccess.com one hour before the taped runway show is broadcast on CBS. During the live-stream, Angels are interviewed by Mitro about their experiences at the show. Last year, more than one million viewers tuned into the live-stream.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)