By  on September 2, 2019

There was considerable excitement in the Menlyn Park Shopping Centre in Pretoria, the capital of South Africa, when Italian lingerie brand Yamamay, known for its racy but sophisticated styling and accessible prices, opened its first store on the African continent last month. The 1,076-square-foot, ground-floor space joins Yamamay’s network of more than 700 stores worldwide.

Opening in time for spring in the Southern Hemisphere, the store carries lingerie and sleepwear from the spring 2019 collection, as well as the CR7 underwear collection by Cristiano Ronaldo. The swimwear range is expected to be available soon, in time for summer.

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