Yandy Collection

Yandy.com has tapped Thom Brodeur to serve as its chief executive officer.

The company was founded in 2005 by Chad Horstman, who has served as the ceo for the past 10 years. Horstman is passing the baton to Brodeur to help grow the business.

“As with most successful start-ups, the time comes when a business transitions into the next phase of its growth,” said Horstman. “Following 10 years of rapid growth, we are fortunate to have reached that point and couldn’t be more excited to have someone of Thom’s experience, passion and integrity leading Yandy through this next chapter.”

Horstman will continue to serve on Yandy’s board and remain co-owner of the company along with the Los Angeles-based private equity firm SPK Capital.

Brodeur has spent his career in the technology, digital marketing, media and e-commerce space and worked at companies including GoDaddy, Marketwired, EmpowHer and Digital Air Strike.

“Yandy is an exciting business with impressive historical performance, but what lies ahead is what makes this opportunity truly intriguing,” said Brodeur. “Having helped build memorable brands, innovative products and world-class teams, I believe Yandy is primed to become a household name, and our customers — present and future — are going to be in for a remarkable ride.

Yandy.com is known for selling women’s intimate apparel and sexy Halloween costumes. Last year it launched its own branded collection of bras, underwear and swimwear lines and moved into categories including activewear and loungewear.