Heather Thomson started Yummie in 2008 with the three-panel tank, which is still a bestseller, but the Yummie team, which no longer includes Thomson, wanted to evolve on this idea with the six-in-one shaping tank, which has a patent-pending design.
The tank, which retails from $58 to $68, features built-in compression panels that offer different levels of control depending on the wearers’ preferences. Women are able to wear both panels in the back, to hide love handles, or two in the front to flatten out the stomach, or one on each side to have compression all around. The tank, which comes in black, white and nude, can also be worn with alternating necklines — either a scoop neck or a V-neck — and it’s invisible under clothing. It will range in sizes from small to 3X.
“We really wanted to give women the ability to choose,” said Madelyn Ulrich, senior designer at Yummie. “This offers her a light shaping solution that can be worn multiple ways.”
The tank will be available starting June 25 on Yummie’s e-commerce site and will be distributed to department stores such as Bloomingdale’s and Nordstrom in August. It falls in line with Yummie’s ethos and re-brand, which it revealed last October. The company removed the “Tummie” from its name, and Eric Rothfeld, Yummie’s chief executive officer, said there would be more focus on everyday shapewear, bralettes and leggings and less on lounge and active.