The Think Pink Collection will donate 25 percent of sales to The Pink Agenda and FAB-U-WISH during the campaign period from May 10 through June 21.
In an interview, owner Douglas Fang said he wanted to take time to rethink the brand’s business model, approach and routes to market.
The clothing giant has delivered 457 million euros worth of sanitary medical gear to Spanish hospitals.
“Everyone has a role to play in fighting COVID-19,” said company chairman Dame Margaret Barbour.
The new collection, Statements by Deborah Sawaf, is her first push into the rtw category.
The nonprofit’s short film can be seen on its Instagram account.
The brand’s cofounder coaxes and nurtures creativity.
Known for its travel-friendly rompers, Canada’s Smash + Tess and U.S. journalist, author and reality TV star Carole Radziwill unite to create size-inclusive women’s loungewear.
“I wasn’t too keen to use the name collaboration because there has been way too many phony collaborations,” said Touitou.