By  on September 14, 2017

PARIS — An Vandevorst and Filip Arickx are looking to relight their creative fire with a change of strategy based on discontinuing their ready-to-wear line to focus on a bulked-up footwear collection, as a key pillar of their business, as well as special seasonless clothing capsules.

Known for their mixes of deconstructed tailoring, military influences — including their signature red cross logo — and feminine lingerie inspirations, the Belgian husband-and-wife duo over the past few seasons has been experimenting with different formats for their namesake label. For spring they opted for a film presentation, then for fall partnered with online showroom to present their collection to buyers followed by a physical presentation of the pieces to press and clients during Paris couture week in July. The handicraft-intensive collection included a bustier ballgown crafted from plastic bags. The designers in February also hired a new chief executive officer, Marie Mys, to allow them to focus on the creative part.

To continue reading this article...

load comments
blog comments powered by Disqus