After 30 years of manufacturing his sportswear collection in-house, Allen B. Schwartz signed a licensing deal with New York-based TKO-Evolution Apparel Inc. Together they plan to launch a new ABS by Allen Schwartz women’s sportswear collection, starting with spring 2016.
“The game changed and I think I could be creatively more effective in a licensing format because of the price points they’re about to hit for a broader audience,” said Schwartz.
According to Catherine Wilson, vice president of product development and design at TKO-Evolution, the ABS by Allen Schwartz line will be geared to the better separates department.
Wholesale prices will range from $15 to $50, and the line will include layering pieces, fashion tops, skirts, jackets, knits, jumpsuits, rompers “and whatever is trending,” said Wilson. She said it will have an updated fit and will be produced globally in factories in China, Vietnam and India.
Previously, ABS by Allen Schwartz sportswear was manufactured in Los Angeles factories. Schwartz said he will continue to use those contracted factories for his day, evening and dressy separates collections, which he will produce in-house. Schwartz noted that his design and sales personnel who worked on sportswear will shift to the dressy separates and evening division of ABS.
Larry Taube, president of TKO-Evolution, said he’s excited to combine “Allen’s vision for ABS,” with his company’s manufacturing and marketing infrastructure. The two will collaborate on the sportswear collection. “We look forward to that part. He [Allen] will have a big impact,” said Taube.
Taube declined to give a first-year wholesale volume, but said they are putting a lot of resources and creative talent behind it. ABS by Allen Schwartz will be shown at TKO-Evolution’s showroom at 1071 Sixth Avenue. It is geared toward better department stores and specialty stores. The collaboration between ABS and TKO-Evolution was structured by ACI Licensing in Los Angeles.
In addition to doing a large private-label business, TKO-Evolution owns such brands as Po-Pori and Kiara.