Bailey44 is taking the next step to go from bland to brand.
Over the past nine years, the women’s contemporary line has managed to grow sales annually by 20 percent without any hoopla that surrounded other fashion companies that have risen rapidly and then flamed out. Started by Shelli Segal and Ruthy Emsallem-Grode, it cultivated a following among women between the ages of 30 and 45 who could shimmy into the body-conscious fits accentuated by cutouts and ruching and digest the retail prices ranging between $90 and $350. They snapped up the dresses and blouses at Nordstrom, Neiman Marcus, Shopbop.com and other retailers. But that wasn’t enough.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion