By  on July 21, 2016

BB Dakota is dressing up for its debut next spring in the bridal category.

Guided by an alumna of BCBG Max Azria’s runway shows, the Costa Mesa, Calif.-based young contemporary brand is readying to unveil BB Dakota Occasion, a line of dresses designed for a younger customer who wants to display her fashion flair at weddings, prom and other special soirees. Leading the initiative is Melissa Cudworth, who joined BB Dakota Occasion after spending a decade at BCBG, where she helped create romantic styles that the Vernon, Calif.-based company showcased at New York Fashion Week. Along with Lily Ashwell and Houghton, BB Dakota is the latest label that wants to inject a cool, youthful vibe into the bridal business.

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