By  on July 21, 2016

Bebe Stores Inc. is seeing some upside with its recently forged partnership with Bluestar Alliance.

In June, Bebe formed a joint venture with brand management firm Bluestar Alliance for licensing opportunities for its Bebe and Bebe Sport brands. The joint venture owns the Bebe trademarks and related intellectual property assets. Bebe has a majority stake in the venture.

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