By  on March 23, 2012

Bebe, known for its sexy edge, showed a tamer side last week by launching bridal at four flagships and online.

“On Facebook, we’ve never had a bigger response to any item or launch,” said Bebe Stores Inc. president Emilia Fabricant, who has been taking Bebe into some new fashion territory. “There were 17,000 likes on Facebook within the first 48 hours, 700 shares and 400 comments. Our customer is definitely engaged. Some of the sell-throughs are great, but it’s too early to give a full-blown account.”

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