By  on November 1, 2019

Johnathan Crocker, who served as president of Bldwn for the past two years, has exited the company at the expiration of his contract on Oct. 31.

Crocker joined the American fashion label in late 2017 to evolve the brand beyond its Midwestern roots. He shortened the brand name from Baldwin, named after cofounders Matt and Emily Baldwin, to Bldwn, moved the design offices to Los Angeles and unveiled the brand’s new direction inspired by American artists and architecture in spring 2019.

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