July 2001: First Bread & Butter expo is held in Cologne, Germany.
August 2002: Third Bread & Butter fair attracts 10,000 visitors.
January 2003: Bread & Butter is held in Berlin for the first time, at the Siemens Kabelwerke in Spandau.
January 2004: Product categories expand beyond the core of urbanwear and streetwear labels, adding designer lines (like Roberto Cavalli), men’s wear, women’s wear and outerwear collections for the first time.
The Bread & Butter Brand Bible launches. It includes The 11 Commandments, such as 1: Do not covet someone else’s style, and 5: Do not forget to have fun at work.
July 2004: Bread & Butter surpasses 500 exhibitors; participants include bigger and higher-end brands, including Boss Orange, J.Lindeberg Women and Love Therapy by Elio Fiorucci.
July 2005: Fair is held in Barcelona with more than 1,000 exhibitors and 71,000 visitors.
January 2007: Bread & Butter Berlin-Kraftwerk show launches, returning to an unconventional format (the original concept of the “off show”). It features 30 brands and is held in a dilapidated power station in Mitte, with holes in the floor and industrial relics. There are no traditional booths, but instead there are odd installations, parties and happenings.
July 2007: The fair is held solely in Barcelona and attracts 65 percent international guests, a 50 percent increase over July 2006.
January 2008: Almost 100,000 visitors set a Bread & Butter record.
The Source segment for textiles and accessories launches.
July 2009: Back to Berlin: The show returns to Germany at the Tempelhof Airport.
L.O.C.K. is introduced.
January 2010: New Constructions: Denim Base moves partially outside.
July 2010: Bread & Butter Kids Camp, New Sport & Street and B&B Boarding House make their debuts.
July 2011: Bread & Butter marks 10 years in business.