Cabana Life, a leader in sun protection apparel, is launching the Stand Up & Protect campaign to benefit Stand Up To Cancer, a program of the Entertainment Industry Foundation, which funds innovative cancer research.

Coinciding with Skin Cancer Awareness Month in May, Cabana Life will unveil limited edition rash guards styled for women, men and children.

The rash guards magnify the message of protecting your skin in the sun, as skin cancer is one of the most common forms of cancer in the U.S. One hundred percent of net proceeds from Protect rash guard sales will benefit Stand Up To Cancer. The rash guards will be sold on, starting Friday and will retail year-round from $25 to $48.

Cabana Life offers 50+ UV protection in its entire beach collection. Founded by Melissa Marks Papock, a skin cancer survivor, the collection includes swimsuits, rash guards, hats, cover-ups, tunics, shirts and pants for women, men and children.