Caribbean Joe, the casual lifestyle brand owned by Brand Matter LLC, has new licensing partners for its men’s, women’s and children’s lines.
Bernette Textile Co., has been licensed to manufacture and market men’s and boys’ sportswear, including knits, wovens, sweaters and casual bottoms, activewear and outerwear. Bernette, based at 42 West 39th Street in New York, takes over from Blue Water Apparel, which had the license for the past two years.
Bernette, which is headed by Jeff Siskind, president, said, “As a company, we have been looking for a genuine casual collection sportswear brand to add to our group of prominent licenses. We are working closely with the Brand Matter team, as well as the Caribbean Joe staff, to execute a seamless transition as Bernette will begin to manage the business effective immediately.” The company plans to build a new showroom and has added the sales and design team from Blue Water. The lines are distributed to department and specialty stores in the U.S.
In April, the Moret Group, headed by Joey Harary, president, was licensed to produce Caribbean Joe branded women’s and girls sportswear, including knits, wovens, sweaters, casual bottoms, outerwear, activewear, intimates, loungewear, sleepwear and socks. The previous licensee was Caribbean Joe Apparel. Both the design and sales teams went over to Moret. The Caribbean Joe business is overseen by Ellen Levy-Ganz, vice president of sales and merchandising. Collections are sold to department and specialty stores in the U.S. and Mexico.
Caribbean Joe Apparel, a lifestyle brand, has numerous labels under its umbrella, including Caribbean Joe, Havana Jack’s Café, La Cabana, Jamaica Bay, Island Winds, Caribbean Palms and CJ Breeze. All of the trademarks are available to the licensing partners. According to Rick Platt, president of Brand Matter, the Caribbean Joe business generates about $125 million in wholesale volume.