Carrie Underwood, a six-time Grammy winner, is getting into the fashion mix.
Underwood and Dick’s Sporting Goods have teamed to launch CALIA by Carrie Underwood, a fitness and lifestyle apparel brand that will be sold exclusively at Dick’s Sporting Goods stores and online beginning in March.
CALIA by Carrie Underwood is geared toward women who embrace an active lifestyle. The fitness line features functional details and performance-driven fabrics with feminine designs.
“It has been such a rewarding experience working with Dick’s Sporting Goods on all aspects of the design process for CALIA, from choosing fabrics to making sure the look, feel and fit is right for active women,” said Underwood. “The inspiration for this line came from my desire to have clothes that seamlessly take me from workouts, to errands, to rehearsals and beyond. As someone who is passionate about health and fitness, I’m excited to offer women a wardrobe that will move with them and encourage them to stay the path of leading an active lifestyle.”
The line features capris and pants with average retail prices of $60 to $85 and tops that average $30 to $35.