One month after parting ways with her five-year Japanese licensee, Sanei International, Charlotte Ronson has signed a new distribution deal with The Wall Co. Ltd., based in Japan.
This story first appeared in the January 27, 2010 issue of WWD. Subscribe Today.
Beginning with her fall collection, Ronson will reenter the Japanese market, offering a more sophisticated product manufactured by her own company, Charlotte Ronson LLC.
The Wall Co. will handle sales and press in Japan for the full Ronson collection including clothing and accessories and has plans to carry the brand in both of Wall’s boutiques in Tokyo — Adelaide and Addition Adelaide. These stores carry lines such as Balenciaga, Rick Owens, Givenchy and Alexander Wang. The Ronson line will also be distributed to 20 department and specialty stores in Japan.
According to the company, as Ronson’s line has become more directional and fashion forward over the past five years, the previous Japanese licensed and designed collection became too young and disconnected from the U.S. collection. Unlike the previous deal with Sanei, The Wall Co. will not have creative control over the Charlotte Ronson brand in Japan and no additional pieces will be merchandised into the collection for the Japanese market.
As reported in December, as part of its break with Sanei, all 13 shop-in-shops and the one freestanding Charlotte Ronson store in Shibuya, Japan, closed this month.